Shopper51 Blog
51 percent of grocery consumers are now “evolved.” Are you ready?
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What’s It Like to Live Behind Enemy Lines?
What’s It Like to Live Behind Enemy Lines?
Why TV’s best Cold War drama reminds me of my life in the food industry
Brandon Partridge
Mar 10
Sympathy, Not Judgment, for the Consumer
Sympathy, Not Judgment, for the Consumer
Food companies owe their consumers respect, even when their choices frustrate
Brandon Partridge
Feb 26
Ibex Says Farewell — November 11, 2014
Ibex Says Farewell — November 11, 2014
For those unfamiliar with the story of Skyland Foods and Ibex Drinkable Yogurt, a review of my decision to close down in November 2014
Brandon Partridge
Feb 26
Aiming ‘High and Low’ in the Grocery Aisle
Aiming ‘High and Low’ in the Grocery Aisle
What a 2011 WSJ story tells us about food companies in 2016
Brandon Partridge
Feb 15
Grocery Shoppers Have Evolved — Deal With It
Grocery Shoppers Have Evolved — Deal With It
A first dive into the study that proved it, and gave birth to this blog
Brandon Partridge
Feb 5
New Ad Shows General Mills Gets the Evolved Consumer
New Ad Shows General Mills Gets the Evolved Consumer
LÄRABAR nails its message and features memorable original music
Brandon Partridge
Jan 30
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Why Shopper51?
Why Shopper51?
What exactly is this blog and, for goodness sake, what does Shopper51 mean?
Brandon Partridge
Jan 29
About Me
About Me
I am the creator of the Shopper51 Blog, where I hope to share my insights gained over a career that involves working with the largest…
Brandon Partridge
Jan 29
About
Shopper51 Blog
51 percent of grocery consumers are now “evolved.” Are you ready?
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